Megan Leigh McDonald
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‘Don’t make me think.’ Steve Krug

Megan Leigh McDonald

A Limitation of Click Map

Today I learned something from my Product Manager. He had the look of a ‘bearer of bad news’ but he gave me the medicine anyways. I have heard in the past that ClickMap is not always reliable and noticed even that the data didn’t always match the next page reports I pulled.

But today, I understood at a new level of how this tool, as great as it seems to a designer, is sometimes wildly innaccurate. As you might have read on this blog before, I love this tool mainly because of its visual appeal and in some cases, when the link leads to a popup or a page that doesn’t have omniture tracking code, it can be really helpful.

However, when using templates, one must beware. It’s probably also a factor of not being coded correctly or with great care, but templates can give some very misleading numbers that represent the total clicks of all the links in a defined module. The module, such as a sidebar or navigation menu, might have more than one link but the flag will appear on only one of the links, leading one to misinterpret the data. Sigh. Well I hope that Omniture really looks at ways to improve the implementation of code for this tool or the tool itself because the visualization of clicks on live site pages seems like a really great idea.